MEDIA RELEASE__What do you say when people keep asking why you're traveling, trying something new, or taking an unconventional path? For 23-year-old entrepreneur Jacob Bassitt, the answer has always been simple: You only live once.

That philosophy has become the foundation of JAYB (pronounced “JAY-bee”) Apparel, a newly launched independent lifestyle and clothing brand based in Northwest Ohio. Through contemporary design, elevated comfortwear, and a message that reaches far beyond fashion, Bassitt hopes to encourage others to embrace new experiences, challenge expectations, and make the most of the life they have.